Market Orders in Stock Trading
A market order in stock trading is simply instruction given to you from your broker as to whether you should buy
or sell a certain stock at that very moment for the best price possible. Because a market order guarantees
execution, either buying or selling stock, it offers brokers low commissions because of the minimal work that is
involved.
You have to be careful with market orders on stocks that have a low daily volume, meaning that a certain stock
does not increase very much daily, therefore, when you sell it, the profit that you gain, if any, would not match
that of what you, in fact, bought each stock for. Therefore, you should feel more secure using a market order
on stocks such as Microsoft that steadily increase on a daily basis.
As with all orders, there are advantages and disadvantages to the market order. Focusing on one specific
advantage, you are virtually guaranteed that your order will be executed, pending that there are willing buyers and
sellers available who are interested in your particular stock. For example, you own 100 shares of stock from
Borden, a dairy product provider, from which you have received a steady increase in profits.
You broker, however, informs you that it would be a wise decision to sell those 100 stocks in Borden in order to
purchase stocks from Wal-Mart because those stocks are producing 47% higher profits than the stocks from
Borden. Your broker also informs you that there are several people available who would like to buy your stocks
in Borden, so you must make the decision immediately as to whether you would like to sell your stocks. You
agree due to the higher percentage in profit that Wal-Mart stocks provide, and immediately your stocks are sold due
to the fact that people are waiting to purchase them.
A main disadvantage with a market order is that the price you pay when the actual purchase transaction takes
place may not be the initial quote that was given to you by your broker. For example, your broker contacts
you and says that Microsoft Corporation is offering a tremendous deal on their stocks in which you are able to
purchase one share of stock for $25.00.
You quickly agree to purchase 100 shares of stock and before the broker has time to put the order into the
computer, the price of the Microsoft stock has increased to $50.00 per share. Rather than contacting you
about the cheap price of Microsoft stocks, your trusted broker should have simply purchased the stock at the moment
to ensure that you would receive the lower purchasing price. So, it is typically better, when you invest in
larger corporations to have your broker instantaneously make decisions that will gain profit for you in the
long-run.
That being said, the absolute best time to execute a market order is when low volumes of shares from a
particular company are not gaining any profit, pending that people are waiting to buy that particular company's
shares of stock. For instance, you own 10 shares of stock in Best Buy, an electronics company, but you don't
feel that you are gaining enough profit from it.
So, you contact your broker for a consultation. After the consultation, you realize that if you sold your
10 shares of stock from Best Buy and bought just 5 shares of stock in J.C. Penny, a department store, your profits
would increase by 39%. Plus, there are eager buyers available to purchase your Best Buy stocks for 25% more
than you paid for them. (If you paid $1500 per Best Buy share, people are currently waiting to buy them for
$1875. That's an $1875 profit that you could use to purchase even more stock in J.C. Penny in order to
increase you earnings!) Just remember as with any stock market transaction, there is a certain amount of risk
involved.
Becoming more educated about exactly how the stock market functions will help to reduce the amount of risk you
take with you stocks if you are the type of person who is not a risk taker.
Market orders have great potential to work totally at your advantage if you have a trust-worthy broker in which
you secure all your money transactions. As with any stock market transaction, it takes a genuine relationship
with your stockbroker to ensure gains in profit as well as reduced stress about investing your money into such a
fluctuating financial market.
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