Market Orders in Stock Trading
A market order in stock trading is simply instruction given
to you from your broker as to whether you should buy or sell a
certain stock at that very moment for the best price
possible. Because a market order guarantees execution,
either buying or selling stock, it offers brokers low
commissions because of the minimal work that is involved.
You have to be careful with market orders on stocks that have a
low daily volume, meaning that a certain stock does not
increase very much daily, therefore, when you sell it, the
profit that you gain, if any, would not match that of what you,
in fact, bought each stock for. Therefore, you should
feel more secure using a market order on stocks such as
Microsoft that steadily increase on a daily basis.
As with all orders, there are advantages and disadvantages
to the market order. Focusing on one specific advantage,
you are virtually guaranteed that your order will be executed,
pending that there are willing buyers and sellers available who
are interested in your particular stock. For example, you
own 100 shares of stock from Borden, a dairy product provider,
from which you have received a steady increase in
profits. You broker, however, informs you that it would
be a wise decision to sell those 100 stocks in Borden in order
to purchase stocks from Wal-Mart because those stocks are
producing 47% higher profits than the stocks from Borden.
Your broker also informs you that there are several people
available who would like to buy your stocks in Borden, so you
must make the decision immediately as to whether you would like
to sell your stocks. You agree due to the higher
percentage in profit that Wal-Mart stocks provide, and
immediately your stocks are sold due to the fact that people
are waiting to purchase them.
A main disadvantage with a market order is that the price
you pay when the actual purchase transaction takes place may
not be the initial quote that was given to you by your
broker. For example, your broker contacts you and says
that Microsoft Corporation is offering a tremendous deal on
their stocks in which you are able to purchase one share of
stock for $25.00. You quickly agree to purchase 100
shares of stock and before the broker has time to put the order
into the computer, the price of the Microsoft stock has
increased to $50.00 per share. Rather than contacting you
about the cheap price of Microsoft stocks, your trusted broker
should have simply purchased the stock at the moment to ensure
that you would receive the lower purchasing price. So, it
is typically better, when you invest in larger corporations to
have your broker instantaneously make decisions that will gain
profit for you in the
long-run.
That being said, the absolute best time to execute a market
order is when low volumes of shares from a particular company
are not gaining any profit, pending that people are waiting to
buy that particular company's shares of stock. For
instance, you own 10 shares of stock in Best Buy, an
electronics company, but you don't feel that you are gaining
enough profit from it. So, you contact your broker for a
consultation. After the consultation, you realize that if
you sold your 10 shares of stock from Best Buy and bought just
5 shares of stock in J.C. Penny, a department store, your
profits would increase by 39%. Plus, there are eager
buyers available to purchase your Best Buy stocks for 25% more
than you paid for them. (If you paid $1500 per Best Buy
share, people are currently waiting to buy them for
$1875. That's an $1875 profit that you could use to
purchase even more stock in J.C. Penny in order to increase you
earnings!) Just remember as with any stock market
transaction, there is a certain amount of risk
involved.
Becoming more educated about exactly how the stock market
functions will help to reduce the amount of risk you take with
you stocks if you are the type of person who is not a risk
taker.
Market orders have great potential to work totally at your
advantage if you have a trust-worthy broker in which you secure
all your money transactions. As with any stock market
transaction, it takes a genuine relationship with your
stockbroker to ensure gains in profit as well as reduced stress
about investing your money into such a fluctuating financial
market.
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